Meet The Hotel Room That Cleans Itself


“The objective of cleaning is not just to clean, but to feel happiness living within that environment.” – Marie Kondo

Being located inside the premises of the old brewing buildings of the beer ‘Carlsberg’ wasn’t cool enough for Copenhagen’s hotel Ottilia, so they introduced something time saving, smarter, and efficient. Now their rooms can clean themselves. Seems a little surreal doesn’t it? No modern vacuums, no primitive dusters but futuristic, a self-disinfecting technology.

Brockner Hotels, Hotel Ottilia’s parent company collaborated with ACT. Global (a Denmark-based sustainable sanitation company) and brought this antibacterial spray technology ‘ACT CleanCoat’ inside their rooms and suites. 

According to ACT. Global, “ACT CleanCoat is based on a disruptive technology that is specifically engineered to fight harmful microbes. When ACT CleanCoat is applied to surfaces they become self-disinfecting and decompose microbes like bacteria, viruses, airborne mold spores and chemical compounds like VOCs (Volatile organic compounds). The key ingredient in ACT CleanCoat is titanium dioxide (TiO₂). It has a wide range of applications such as a paint pigment, sunscreen ingredient, and food additive.”

In simple terms, CleanCoat is an invisible and odorless protective blanket like Teflon for the surface.  It can purify the air for up to a year, removing contaminants such as cigarette smoke or other odors. CleanCoat is activated by sunlight. Make sure you have sunlight sieving through the window panes for the tech to work properly.

The tech costs a whopping $2,500 per room but it has proven to be efficient in reducing the human labor up to 50%. The responsibilities of cleaning staff are reduced only to vacuuming, dry-cleaning linens, and wiping down the surfaces and the rest will be handled by CLeanCoat. What makes this product even more exciting is it’s remarkably reducing the water consumption for cleaning.

Karim Nielsen, chief executive officer of Brockner Hotels says, “Since we no longer use chemicals to clean, we’re never spilling [bleach] on carpets.”

The CleanCoat system is being tested for two years in the 155 room hotel. This innovative product has an industrial potential as it is making life easier for the hotel staff and the guests. Application of the spray is cutting down maintenance costs and time. Such micro-cleaned rooms will be a paradise for Germaphobes. 

The hospitality industry requires such technologies to become a marketable guest amenity. CleanCoat should be embraced by open-minded hotels, but it will meet its skeptic critics too.